Technologist151 posts since 10 Oct 2018
London London
As the ITC and the broadcasters wanyted "digital" to be a different sort if tv ...
Hence going widescreen etc .. the clunky Teletext was not part of the plan either for a text service or subtitles ( or data broadcast)!

So MHEG 5 for text and it did not need numbers to select the pages ..
like a webpage ....... which is what BBC new media understood...
But the public did not in 1998 .

and the basic performance of a first generation stb was so dire
It was amazing anyone got a page ......
the Philips box only displayed a page in the second transmission ...

And there was not really any Competition from the commercial text provider
as there had been with Teletext ....
They could have done with more but rate but the ITC said there was no space ...
And there were no ancilliary services allowed unlike analogue.

As you might expect I was an early adopter ......
my stb is one of the the 200' that the launch service transmitted to.....