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rdd3,535 posts since 21 Jun 2001
More interesting for the fact that Apple TV+ has broken its “first run content only” strategy and bought in archive content. I don’t think it’s any secret it’s original strategy wasn’t working; a years free trial is given away with every new iOS device and by all accounts a large chunk of them aren’t even activated.
james-20016,400 posts since 13 Sep 2015
Central (East) East Midlands Today
More interesting for the fact that Apple TV+ has broken its “first run content only” strategy and bought in archive content. I don’t think it’s any secret it’s original strategy wasn’t working; a years free trial is given away with every new iOS device and by all accounts a large chunk of them aren’t even activated.


Seems hard to see how it could work in the long run, they can only produce so much new content, and not all of it will appeal to everyone, so when someone's seen everything they're interested in and it could be a while till the next new show they're interested in... then what? The delays caused by Coronavirus make it even worse. It's good to have original content as an anchor, but you need a fair amount of other content to get people to keep watching and feel like they're getting their money's worth. They don't exactly have a massive amount of original content after all, you could probably get through it all in 2 or 3 weeks.