About time too. Head of All4 has said no, calling it a “smallish opportunity”.
We’ll see - when the BBC, ITV and C5 are all on it, along with Amazon Prime and Netflix, as well as 4K content on iTunes from every distributor bar Disney for the price of HD - if he still stands by that misguided sentiment.
C4 - like the BBC - is a PSB. If being on Apple TV costs C4 significant amounts of money in app development I can see why they would find it difficult to justify. AIUI - discussing with people who know - the current Apple TV streaming stats mean it's very much a minor-player compared to Smart TV, Laptop, Tablet and Phone.
That said - if developing an app for Apple TV triggered C4 into encoding content for All4 at higher quality I'm all for it (see what I did there?) Currently there are lots of shows I'd love to watch that aren't available on the Sky version of All4 (which can only carry stuff broadcast on a linear channel apparently), and are All4 app/web only - but the quality of these encodes is awful.
Last edited by noggin on 14 September 2017 9:57am
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