NG
(The DVB standard is designed for local advert insertion at DVB-T/T2 transmitter sites or DVB-C cable head ends that are fed by satellite. It can also be used for triggering local news insertion I believe)
Wouldn't this save a fair whack for ITV's distribution costs?
I remember suggesting this over on Digitalspew when it was first announced but I just got loads of reasons why it wouldn’t work. Glad to see that it potentially could.
It stops you being able to statmux though - so it's not without new limitations. UK DVB-T and T2 stuff (apart possibly from local TV) is statmuxed to maximise encoding efficiency. If you need to replace content at the DVB level, you can't statmux, so you are then either dropping quality or increasing bitrate of your CBR system to mitigate.
Remember this is how BBC One English regional news effectively worked on DVB-T in the early days of regional opting on DVB-T (without the automatic signalling) - and this meant BBC One was CBR at around 5.8Mbs with BBC Two, Three/CBBC, News 24 statmuxed with each other (but not with BBC One). (Think Parliament and possibly BBC Four/CBeebies were still on a different mux at this point?)
The limitations of having to run CBR for channels that use 'local replacement' mean that it's not really a go-er here for DVB-T/DVB-T2 'drop ins' here.
noggin
Founding member
PromoSmart: Personalised trails on live BBC channels
(The DVB standard is designed for local advert insertion at DVB-T/T2 transmitter sites or DVB-C cable head ends that are fed by satellite. It can also be used for triggering local news insertion I believe)
Wouldn't this save a fair whack for ITV's distribution costs?
I remember suggesting this over on Digitalspew when it was first announced but I just got loads of reasons why it wouldn’t work. Glad to see that it potentially could.
It stops you being able to statmux though - so it's not without new limitations. UK DVB-T and T2 stuff (apart possibly from local TV) is statmuxed to maximise encoding efficiency. If you need to replace content at the DVB level, you can't statmux, so you are then either dropping quality or increasing bitrate of your CBR system to mitigate.
Remember this is how BBC One English regional news effectively worked on DVB-T in the early days of regional opting on DVB-T (without the automatic signalling) - and this meant BBC One was CBR at around 5.8Mbs with BBC Two, Three/CBBC, News 24 statmuxed with each other (but not with BBC One). (Think Parliament and possibly BBC Four/CBeebies were still on a different mux at this point?)
The limitations of having to run CBR for channels that use 'local replacement' mean that it's not really a go-er here for DVB-T/DVB-T2 'drop ins' here.