NG
People not home from work? Target audience more likely to channel flip at 1900 than watch at 1730 before they'd realised it had moved?
noggin
Founding member
Channel 4 News
Why don't they use the 5.30pm timeslot in this situation? I get that they'd want to avoid clashing with the BBC and ITV news programmes, but putting it on More4 probably means much lower than usual ratings.
People not home from work? Target audience more likely to channel flip at 1900 than watch at 1730 before they'd realised it had moved?