The BBC were also unique to their approach to DTT in the early days - they preferred a robust, reliable service, unlike commercial broadcasters, who pushed to increase the amount of channels at the expense of image quality, which was notoriously common during the days of ITV Digital.
Yes - the BBC ran their mux(es) at lower bitrates and used a more robust modulation scheme (16QAM 2K rather than 64QM 2K) which provided a signal that was easier to receive at a given transmitter power. This avoided picture break up through digital reception errors. (I think D3/4 did the same on the ITV/C4 mux too?)
The BBC also avoided over compression (at least in those days) so that even if you had a perfect signal from all muxes, the BBC channels had fewer compression artefacts and looked cleaner.
To answer questions about the rest of Europe, the UK is pretty unusual in having an entirely FTA (or almost) platform. In most other countries in Europe the OTA platform is a mix of FTA and pay-TV.
Germany used to be entirely FTA for their DVB-T SD MPEG2 platform I think, but they recently started to migrate all their muxes (I think) to DVB-T2 HD/SD H265/HEVC - introducing 1080p broadcasts (and moving SD services to 540p rather than 576i). However the commercial channels like Sat-1 and Pro7 that used to be FTA when they were SD have gone behind a pay-wall in HD, and there isn't an SD simulcast on terrestrial. On satellite they did the same with their HD channels, but they retained the SD satellite simulcasts. Only the main ARD, ZDF and Dritte channels are FTA HD.
In Sweden you get the main terrestrials - SVT1,SVT2, SVT24, Barnkanalen and UR,TV4 and TV6 in SD, but only SVT1 HD and SVT2 HD - as a free to air service. All the other channels are part of the Boxer Pay-TV network. I think the SD FTA stuff is the only MPEG2 stuff left on the platform, with HD (and some SD) H264/AVC services on DVB-T2, but the encrypted DVB-T muxes also carry SD H264/AVC stuff. It's much easier to migrate pay content to a new codec...
In the Netherlands you just get the NOS stations FTA, everything else is encrypted and pay-TV.
In France they have switched most of their SD MPEG2 services to HD H264/AVC - and don't simulcast, but the main terrestrials are FTA, with quite a reasonable variety - though some stations are pay-TV. (France has had terrestrial pay-TV since the analogue days though - Canal+ launched as a part-time FTA/part-time pay service back in the 80s).
Italy has all the main RAI and Mediaset channels FTA (including RAI 1 and RAI 2 in HD) but also has some pay stuff.
Always fun taking a DVB-T2 USBV tuner and decent interior aerial on holiday
(Should also say I'm ignoring religious, shopping and local stations in these discussions)