GMTV's problem is a bit like TV-am's in the early days... BBC Breakfast is so cozy, light and bland it feels it has to be cozier, lighter and blander. It's also become very lazy in the type of stories it covers and the way it covers them. GMTV is a bit like the Daily Express - once very good but now a shadow of itself with predictable "there's anger today at..." headlines all over the place and "oh look, it's snowing in winter in America".
I agree with some of the other comments - this could be a really good opportunity to develop the show into a slightly more serious and credible programme like the morning shows in America, which are huge.
I think they do have a problem with the presenters. There are too many and most have been there for years. Sometimes it feels they, and some of the correspondents, are simply going through the motions.
There are endless "lives" - which are nothing more than a rehash of the Daily Mail or Sun. There's very little story-telling or investigation or nicely crafted reports.
GMTV should set the agenda, not follow the tabloids. There should be more original reporting. It should become a little less twee and just a little more modern.