edmund's posts, page 7

Sky's Branding

I'm surprised to see all the ECPs across the channels are still using the old white background and are not channel specific. Will be interesting to see what the new Sky One menus will be like.

Here is a link to the Sky Arts: 2017 Idents & Presentation page on Presentation Archive. A few more updates to come later in the evening with IPPs, ECPs and menus from all the channels, but all the main things are uploaded at this point in time.

http://presentationarchive.com/skyarts2016/butterfliesnew-h.jpg
http://presentationarchive.com/skyarts2016/newdog-h.jpg
http://presentationarchive.com/skyarts2016/tree-h.jpg

Sky's Branding

Sky1 in Germany and Sky Uno in Italy as well Sky Atlantic in both territories have retained the old logos and presentation.

Sky's Branding

At least it has a nice soundtrack... Not sure what else I can say about it!

Sky Two: 2017 Idents & Presentation

http://presentationarchive.com/skytwo2017/sting-c.jpg
http://presentationarchive.com/skytwo2017/sting-d.jpg

Sky's Branding

One thing that is standing out in this rebrand is the lack of variety. So far Sky One is airing two idents and four stings. Sky Living is using its crime scene ident, a generic ident and one sting, we do know there is at least one more ident to launch, thanks to Sky Creatives tweet. Sky Atlantic is back to two. Sky Two has one ident and one sting. Sky Arts retains it's existing three. I expect the Sky One branding to grow otherwise it will become stale very quickly.

Sky Atlantic seems to have withdrawn its new speedboat ident. So far it has been using updated versions of the New York Kids and Hong Kong Napkin. I assume Sky Atlantic VIP will receive a new logo during tonight's broadcast.

Link to the Sky Atlantic: 2017 Idents & Presentation page on Presentation Archive.

http://presentationarchive.com/skyatlantic2017/hongkongnapkin-a.jpg
http://presentationarchive.com/skyatlantic2017/newyorkkids-b.jpg

Sky's Branding

Some caps of the new Sky Living presentation. Nice to see the 3D style logo style continued but with the lowercase text on the generic ident and sting.

Link to Sky Living: 2017 Idents & Presentation page on Presentation Archive.

http://presentationarchive.com/skyliving2017/crimescene-d.jpg
http://presentationarchive.com/skyliving2017/generic-d.jpg

Sky's Branding

The last two junctions on Sky Two have used a generic ident with the logo over a blue background. Sky Living is also using a generic ident as well as the crime scene one. No sign of the medical ident tweeted by Sky Creative.

Sky's Branding

The new Sky One idents really do have a retro feel, similar to the current Comedy Central idents, but with poor variety and no upbeat music! The Sky Atlantic idents have removed alot of the refraction effects from the logo and I think it has lost the real premium feel. Not using capital letters looks quite strange on the channel, it has kind of lost its authority, not sure it suits the channel. Sky Living probably did the best out of all the channels, only fair since it was kind of ignored the last time around. Overall a bit of a disappointment, lets hope they continue to replace their idents quickly like the 90s!

I have uploaded videos of the new Sky One idents on Presentation Archive.

Sky One: 2017 Idents

Sky's Branding

Noticed a new grey background on the transitions on a Sky Living promo posted on Facebook recently. Would be great to see the existing Sky Cinema, Atlantic and Arts idents remain.

Edit: Here is the video I was referring to above.

From the creator of #House, #TheGoodDoctor stars Freddie Highmore as a young surgeon with autism and savant syndrome. Coming soon. pic.twitter.com/SBRUnLNXc6

— Sky Witness (@SkyWitness) October 6, 2017

Sky's Branding

You're welcome and for reference, the others are Tornado, Spray Can and KungFu. I assume the fifth ident would be Marbles but it was never uploaded by an official source like Sky Creative as it launched at a later date.

Sky's Branding

Physical, Modern, Classic according to the composer of the soundtracks for the idents.

Sky's Branding

Sky's Branding

The breakout ident was aired before Sing Ultimate A Capella.