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EOLS 2007: BBC World number one for relevance, authority, impartiality and news channel quoted
Date : 08.10.2007
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Results released today, from the European Opinion Leaders survey, show BBC World is the most relevant, authoritative and impartial news channel, as well as the source most quoted among Europe’s most senior opinion leaders. The results also confirm that BBC World is the channel with the largest ‘regular’ viewership.
EOLS 2007 is conducted across 17 European countries among an elite universe of 32,000 individuals drawn from the worlds of business, government, law, media and academia. Fieldwork ran from April to August 2007 and 2,021 responses were received. They are experts in their field, whether key decision-makers in the European Union, members of think tanks, news editors, senior business people or members of the International Who's Who.
Those surveyed not only rate BBC World as the leading news channel for impartiality, authority and relevance, ahead of such channels as CNNI, Euronews, Bloomberg, CNBC and Al Jazeera, but for the first two attributes, more than all the other channels combined.
This select group of influencers and opinion-drivers also identify BBC World as the news channel they were most likely to quote. Indeed BBC World viewers remain unbeaten by viewers of other channels in terms of engaging in meetings with senior people and being asked their opinion by senior people from the world of business.
The survey also reveals that 14% of Europe’s most influential Europeans watch BBC World ‘regularly’ - more than any other channel. 27% tune in each week and 43% each month.
EOLS 2007 also reveals that BBC World has seen a steep increase (+63%) in the number of viewers who consider it ‘up to the minute’ since EOLS 2005. This increase could be attributed to BBC World’s ‘Putting News First’ TV, print and online brand campaigns launched in 2005.
Jeremy Nye, head of audience research, global news division, BBC World, says, “It is hugely gratifying to see that this eminent group of leaders in their fields respect the high-quality global news programming that BBC World provides and considers the channel more relevant, impartial and authoritative than any other news channel. They are an immensely influential group, which makes their propensity to quote BBC World to their peers and social circle, above all other channels, all the more significant.”
For more details contact
bbcworldpressoffice@bbc.co.uk
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