AL
Not denying that Phillip and Holly attract a very wide audience.
My point is that if time and money can be spent on creating generic opening titles, such as those used last year for the summer run, with no reference to Phillip & Holly, why has there been no effort to create opening titles with a picture of Eamonn & Ruth at the end (just like they previously used prior to the 2015 refresh)?
This Morning
What does it matter *who* is behind the decision? The logic is sound. Holly & Philip are the brand (particularly Holly) and what bring in the advertisers. Eamon and Ruth are perfectly competent but they don’t have the same appeal. Holly represents an aspirational image and lifestyle.
Not denying that Phillip and Holly attract a very wide audience.
My point is that if time and money can be spent on creating generic opening titles, such as those used last year for the summer run, with no reference to Phillip & Holly, why has there been no effort to create opening titles with a picture of Eamonn & Ruth at the end (just like they previously used prior to the 2015 refresh)?
