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From Digital Spy:
FilmFour
Just announced on media gaurdian:Quote:
FilmFour is to go free to air from July, making the premium subscription movie channel available to Freeview users for the first time. More follows ..
From Digital Spy:
Quote:
Channel 4 has confirmed that premium movie service FilmFour will become a free-to-view service from July.
The move will coincide with the channel's launch on Freeview and will takes its reach from 300,000 homes - subscribers currently pay £7 a month for the service - to a potential 18 million.
Unlike E4, which is largely FTA but remains a pay TV channel on satellite, FilmFour will be available to all Sky and Freesat viewers.
"Channel 4 has a pedigree in film that is second to none amongst British broadcasters – we’ve not only showcased the best films on Channel 4 and FilmFour, we’ve actually funded and produced many of them as well," said Andy Duncan, C4 chief exec.
"E4 has shown the ratings gains that can be made by going free-to-air and I’m convinced that a highly distinct and desirable brand like FilmFour can also make an impact on a wider audience.”
The new FilmFour channel will typically screen six films a day between the transmission hours of 3pm and 3am. The station pledges to offer a "broader range of films than any other UK channel", screening classic films in the day, Hollywood fare and US/UK independent cinema in peak and foreign language and cult at night. Advert breaks during films will also be introduced for the first time.
The FilmFour Weekly channel will be closed, while FilmFour's timeshift channel will remain on cable and satellite.
More soon.
The move will coincide with the channel's launch on Freeview and will takes its reach from 300,000 homes - subscribers currently pay £7 a month for the service - to a potential 18 million.
Unlike E4, which is largely FTA but remains a pay TV channel on satellite, FilmFour will be available to all Sky and Freesat viewers.
"Channel 4 has a pedigree in film that is second to none amongst British broadcasters – we’ve not only showcased the best films on Channel 4 and FilmFour, we’ve actually funded and produced many of them as well," said Andy Duncan, C4 chief exec.
"E4 has shown the ratings gains that can be made by going free-to-air and I’m convinced that a highly distinct and desirable brand like FilmFour can also make an impact on a wider audience.”
The new FilmFour channel will typically screen six films a day between the transmission hours of 3pm and 3am. The station pledges to offer a "broader range of films than any other UK channel", screening classic films in the day, Hollywood fare and US/UK independent cinema in peak and foreign language and cult at night. Advert breaks during films will also be introduced for the first time.
The FilmFour Weekly channel will be closed, while FilmFour's timeshift channel will remain on cable and satellite.
More soon.
