SC
I'm sure it will inevitably wear off and Piers won't last forever but I can see why they're doubling down on their approach, because like it or not, it seems to be working for them. It's doing far better the bland offerings with smiling, dull presenters have done in the slot previously. Indeed, GMB still needs to work on the Friday episodes, which seem to revert back to all those horrible old ITV breakfast tropes from the later GMTV and Daybreak years, rather than reflecting the progress made in more recent years.
Good Morning Britain in 2020
Hmmm, I'm not sure the negativity on this thread necessarily reflects the reality for the show. Ratings keep going up and are now the highest in the show's history and must be the highest ITV have had in the breakfast slot in at least 10 years. Meanwhile Piers if anything seems to be winning some of his previous haters around (whilst inevitably annoying others). His criticism of the government has won him as much praise as it has criticism and the show has certainly carved itself a niche.I'm sure it will inevitably wear off and Piers won't last forever but I can see why they're doubling down on their approach, because like it or not, it seems to be working for them. It's doing far better the bland offerings with smiling, dull presenters have done in the slot previously. Indeed, GMB still needs to work on the Friday episodes, which seem to revert back to all those horrible old ITV breakfast tropes from the later GMTV and Daybreak years, rather than reflecting the progress made in more recent years.