CM
Naturally BBC News' titles would be superior to Sky's....as Sky don't have titles....
Ok, I admit my bias. I never watched sky news, except for competitor analysis, but since I started, it's become as addictive as Coke (either sort).
Hey; everyone's going to have their opinion and to a certain extent, the presentation and journalism will suggest this. What I don't get, is the complaint that Sky News' graphics are glitzy and tabloid...the channel is glitzy and tabloid, so they're bang on brief!
Not sure about this whole alignment argument either. The logo lines up with the red story slug, which lines up with the black bar to the left of the clock. All the text on the straps is left aligned, and the stagger between the red bar and white story info just emphasizes the use of 3D, or at least, gives it some justification. The live lines up with the logo, and, whilst a little large in my opinion, there is clearly journalistic intent here.
The 'Dynamic Junctions' at the top of the hour are vastly improved on the previous set, being as they play on a true environment.
As for the'powerpoint' animations, maybe try seeing it as a whole package; when you see the way 3D is used, you can't deny it makes sense.
I like the BBC's titles; they are well executed, stylish, on brand and look expensive. But that's as far as they go. They are a poor relation to the '99 brand; the same idea sold twice by L.N. as others have said, there is Zero correlation with the set and even less with the on screen furniture. I do like the way they're going with the content graphics though; it looks to me like the Viz templates are slowly filtering through and a vast improvement on the last set they are too ( though I know the desire to do this was there earlier).
On the whole it comes down to this:
The BBC is still clean and stylish.
Sky is still brash and tabloid.
...and I'm sure neither channel would have it any other way.
Battle of the News Channels - now who looks the best
kitt22 posted:
Although the BBC's straps may now be a little basic they are better than Sky's powerpoint looking, american-style rubbish that they've relaunched with. Esspecially when you take into account the titles and studio the Beeb are far superior.
Naturally BBC News' titles would be superior to Sky's....as Sky don't have titles....
Ok, I admit my bias. I never watched sky news, except for competitor analysis, but since I started, it's become as addictive as Coke (either sort).
Hey; everyone's going to have their opinion and to a certain extent, the presentation and journalism will suggest this. What I don't get, is the complaint that Sky News' graphics are glitzy and tabloid...the channel is glitzy and tabloid, so they're bang on brief!
Not sure about this whole alignment argument either. The logo lines up with the red story slug, which lines up with the black bar to the left of the clock. All the text on the straps is left aligned, and the stagger between the red bar and white story info just emphasizes the use of 3D, or at least, gives it some justification. The live lines up with the logo, and, whilst a little large in my opinion, there is clearly journalistic intent here.
The 'Dynamic Junctions' at the top of the hour are vastly improved on the previous set, being as they play on a true environment.
As for the'powerpoint' animations, maybe try seeing it as a whole package; when you see the way 3D is used, you can't deny it makes sense.
I like the BBC's titles; they are well executed, stylish, on brand and look expensive. But that's as far as they go. They are a poor relation to the '99 brand; the same idea sold twice by L.N. as others have said, there is Zero correlation with the set and even less with the on screen furniture. I do like the way they're going with the content graphics though; it looks to me like the Viz templates are slowly filtering through and a vast improvement on the last set they are too ( though I know the desire to do this was there earlier).
On the whole it comes down to this:
The BBC is still clean and stylish.
Sky is still brash and tabloid.
...and I'm sure neither channel would have it any other way.
