I relay like the Pier ident, its relay subtle but beautiful and the logo dose make sense as people have said, i dont think its a big deal and how it animates on is different as well, the music isn't as bold as it used to be, it dosent have a typical S4C tone to it.
Personally with the exception of golf, i think they are quite welsh and they do in there own way portray Wales to me, it may just be because im welsh. I couldn't imagine one of the other UK broadcasters having them as there package, the balloons one is obviously welsh due to its location in the assembly but the rest whilst watching them seemed to remind me of diffrent welsh locations so they have done there so called job.
Also i don't seem to understand why S4C has to be welsh in every way shape or form, the BBC is a British broadcaster and yet we don't have people questioning the ident or the logo's 'britishness'. The channel is welsh language and i think thats the most important part regardless of if its presentation screams 'welshness' or not.