Alfie Mulcahy's posts, page 44

ITV Rebrand 65th Anniversary

This would look better under the name 'Financial Times TV' it's too beige for the 2020s and doesn't fit ITV's general laid back feel I'm afraid. The trailer boards look too similar to the breakdown slides, CITV looks [no offence] like solid text and has no character (which is kinda needed on a kids channel) and ITV2 looks way too much like the beeb's second channel in the late 20th century.

One thing that does stand out as nice are the coloured patterns for each channel which look very nice and fit the network for the most part.

If the FT ever diversify and go into TV though I'd put money on it looking like this.

ITV Presentation 2020

I really really like it - so much better than this year's rebrand. One thing I would say is that the HUB transition looks to quick on the trailer bits

ITV 2020 - Presentation refresh

You really should

ITV 2020 - Presentation refresh

That looks superb! This would've been so much nicer. And actually better than what they had before

Newsbeat

I like it. Although the Breaking News but doesn't quite look as polished as the rest and the last bit of the opening animation looks a bit cheap. But the begging of the intro is brilliant and I can see it really working and appealing to the THREE! demographic. I can see this almost mirroring ITN's rundown.

New BBC Local Radio jingles

Or they can't be bothered to use the new ones coherently

New BBC Local Radio jingles

So London is still on Mcasso then

ITV 2020 - Presentation refresh

How

ITV 2020 - Presentation refresh

I have mocked up what they could've done with the changes. I'd put an 'also available on ITV Hub' subtitle below the channel logo (I didn't because I don't have ITV Reen installed). I'd also keep the old dropping effect and limit the number of lines of text to 3 as 4 seems cramped


Here is a BritBox one that doesn't look cramped:



I decided to get rid of the gradient as on some displays you could see obvious rings and couldn't read the writing. Although this means that the furthest layer gets lost inside the credits

I haven't bothered texturing it like wood because I put them together in half an hour on Slides.

I think these might slide out of use by the end of their 'Hub has gone supersized' campaign. I don't see why they even needed to change it. But I think if they do revert to the old ones full time again - they should curve the corners slightly as it feels nicer and would be more inkeeping with the Hub brand

ITV 2020 - Presentation refresh

I reakon trailers will stay in the new format. The ECP may change but I not much further than the logo. They may rid of the gradient at some point though. It is hard to see some text

ITV 2020 - Presentation refresh

Interesting

ITV 2020 - Presentation refresh

I think this is a major step back.

It was a nice animation and concept before although I do prefer the new layout of the ECP text but in my opinion the channel logo looked much nicer in its 3 colour form and on the left of the screen.

The 2019 branding was in my opinion by far the best theve ever had. This is shockingly poor.

The BritBox promotion menu looks guff too. The logo looks really squished.

I might even go as far as to say I hate this rebrand however slight it may be it's obviously been done in-house and looks cheap whereas the old ones looked classier and was frankly more interesting. Why couldn't they've changed the HUB branding to something more interesting rather than dumbing down the main channel logo.

The other channels still look nice and hold freshness and the old look was a standout success. But this new look has made the channel seem boring and bland.