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newsbeat

The Sport Thread

I'm not sure whether this has been mentioned in another thread or not, but last night at the introduction of the coverage to the 2007 World Athletics Championships in Osaka a new BBC SPORT ident was introduced!!

It featured a dark background with swirling colours/squares in a cylindrical fashion, then it revealed the BBC SPORT logo, attached with the Olympic rings next to it, and the text 'Olympic Broadcaster' underneath...very dramatic.