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Local TV

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mark Founding member

Tom Brokaw - Formally retires from NBC

I actually thought he retired years ago. The only times I've seen him on-air in the past decade have been as a pundit on election night for NBC. The last time was in 2016 - it wasn't quite the same without him in 2020.

What has he been doing for NBC recently?

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mark Founding member

Good Morning Britain - 2015 Refresh/Tweaks

True that it's unsurprising that the backroom staff will stay on - but the much more dispensable senior editors are the ones who shape the overall programme and its editorial direction.

This is how it seems to work...

1) Introduce new format, with big name presenter(s) as the main draw. Limit Kate Garraway to a marginal role. Assume all existing viewers will like it. Do very little marketing, relying mainly on cross-promotion elsewhere on ITV.

2) Panic when launch ratings are disappointing. Reintroduce some TV-am/GMTV-style features, ignoring the fact that these featured most heavily at the previous programme's nadir.

3) Go into meltdown as ratings slide further. Revert to format and content almost indistinguishable from TV-am, GMTV and the previous programme before it got axed. Significantly increase Kate Garraway's screen time.

4) Axe programme due to record low ratings.

5) Repeat steps 1-5 ad infinitum.