Oh no!!! What happened to Helen Warner's "research" that people wanted a newsier-type show - GMB was going to be the best show ITV Breakfast had ever produced!
Lighter, softer music just like the show and the content - and just like GMTV/Daybreak v2.0. Most of the show from the sofa - just like GMTV/Daybreak v2.0.
I've always supported ITV Breakfast and given their shows/re-launches a chance but they are an absolute joke. They're digging they're own grave again. The ratings will NEVER rise.