CY
Reading this about the Channel 4 rebrand. Reinforced my view of the people behind it being a bit poncey "We're so good at television! We're so good at television!" types.
http://www.mediaweek.co.uk/article/rebranding-channel-4-its-bit-blockbuster/1367475?bulletin=mediapm&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20151016&utm_content=www_mediaweek_co_uk_artic_6
http://www.mediaweek.co.uk/article/rebranding-channel-4-its-bit-blockbuster/1367475?bulletin=mediapm&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20151016&utm_content=www_mediaweek_co_uk_artic_6