all new Phil

A member since 12 February 2005

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all new Phil

TVF Confessions

The entire Sky branding from 1998, when every channel (Soap and Travel aside) had its own identity was brilliantly executed. As a whole, it’s very underrated against other channels branding, or that which came before on Sky. Sky Premier notably still holds up extremely well to date.

Totally agree on this. I remember seeing the new Sky Premier logo in the Sky magazine the month before launch and not thinking much of it - boy how wrong I was. Still an amazing package. The ambition that was behind it is mind-blowing, and has never been matched anywhere in tv presentation since.

Never really appreciated the MovieMax branding at the same time but it’s held up well too.

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all new Phil

…and finally

Feel like I’m going to wake up working in a supermarket with Brekkie, Mouseboy, Katherine and Jaron Brass, and this has all been a dream.