It's taken years to appear - but we now have an example of the short-lived BBC World branding from Monday 31th March 1997 - Friday 24th October 1997.
You'll already be familiar with parts of the graphics package - perhaps unconsciously - because it was used for the Princess Di Breaking News coverage on 31st August 1997.
It's extracted from this recently uploaded video, which unfortunately only captures the preview, not the actual opening titles.
As you can see it's an iridescent flag, which in the opening titles would 'blow' in from the left. It replaced the original BBC World 1995 branding, which featured a globe, some flags and the programme name in a box.
The branding was used across Newsday (0400 GMT/0600 CET), Newsdesk (1100 GMT/1300 CET), News Hour Asia Pacific (1330 GMT/1530 CET), The World Today (1700 GMT/1900 CET), World Report (2100 GMT/2300 CET) and Newsroom (0000 GMT/0200 CET).
While you're watching the video, look out for the science World Living end-sting and a trailer for BBC One's 'docusoap' Airport (which was no longer shown on BBC World after 1997). The video starts with the end of an episode of Tomorrow's World Time Machine. (Tomorrow's World was also removed from BBC World after 1997).
BBC World was given an extensive makeover at the end of October 1997, with new idents, logo, graphics and schedule from Sunday 26th October 1997.
Last edited by TheMike on 1 February 2021 6:42pm