MI

TheMike

A member since 12 January 2019


User activity

  • Posts
    314
  • Topic
    1
  • Gallery designs
    0
  • Kudos received
    195(116 posts)
  • Kudos given
    116

Local TV

Latest post

MI
TheMike

BBC News nostalgia, including BBC World

What does the North America feed show during the time it opts out from Asia business?


Talking about nostalgia: what was the difference between the generic programmes and Europe Direct / USA Direct previous to the 2000 rebranding? Was USA Direct a proto World News America live from Washington? I never saw recordings from both programmes

Europe Direct was originally a one hour News 24/World simulcast at 2000 UK. (Remarkable given all the fuss when Outside Source was simulcast two decades later).

It included a news bulletin, sports round-up, reports, interviews and discussions, alongside a full European weather forecast near the end.

Presented from the News 24 soft-set (used for Weekend 24), and located where Philip Hayton was doing Asia Today several years later in that video upthread!

A more informal affair than the traditional BBC World News bulletins of the time. News coverage of the Kosovo War led it being recorded and played out on World later in the evening in 1998 in a 50 minute slot, before being reduced to 30 minutes and then turned into a weekly magazine programme before vanishing altogether.

USA Direct (0005 UK) again was more informal and marked BBC World's advancement into the USA in 1997, following a distribution deal with Discovery. Until then, BBC World wasn't really available in the Americas - just Europe, Africa and Asia-Pacific - reflected in the time zones displayed in trailers during the 1995-1997 era.

It was the start of a battle for that timeslot, between catering for the Asia-Pacific morning audience and catering for the USA evening audience. The resolution of this battle is that nowadays, the North America feed opts out of Asia Business Report and Sport Today for three consecutive hours between 2300 & 0200 UK.

Asia Business Report and Sport Today are replaced at 2330, 0030, 0130 in America with repeats of World News America, current affairs and lifestyle programmes (Our World, Click).

Highest kudoed post

MI
TheMike

BBC World News

Regarding Business Live being changed to Worklife some sort of thing to do with the BBC Charter? I thought the BBC was not supposed to do things that compete fully with the private sector. There are already two hard core business channels in the UK CNBC and Bloomberg. Maybe they thought it was too close to the other two and made it a bit more simpler or niche programmed.

BBC World News is operated on a commercial basis and has a nearly 30 year history of providing business programmes, from World Business Report, Business Edition with Tanya Beckett to Business Live. There's no charter issue here.

What has happened in the BBC in general is that business news has tilted towards lifestyle and consumer stories. At the same time, more of the BBC's newsgathering has come together, with more and more content being shared across outlets.

Whereas an early morning of "hard" business news every hour with up-to-date reports from the markets could be produced by BBC World News, it's not something that could be easily shared with the more light and fluffy BBC Breakfast and could well be out of date within a short time. Those softer consumer business stories however tend have a longer shelf life, therefore lend themselves to sharing across BBC outlets through the day and are more likely to generate more reaction on social media, as they are more relatable than lets say the latest trends in Government Bonds.

The switch from Business Live to Worklife certainly provided more opportunities for the programme to feature the more consumer/lifestyle slanted business stories that would also be featured on other BBC services in the morning. And with BBC World News targeting a more affluent audience than its domestic counterpart, ad breaks around Worklife and similar shows can attract a mix of both traditional corporate advertisers and lifestyle brands, rather than narrowly casting the net towards business/financial companies and competing directly with CNBC/Bloomberg.

Of course, Aaron Heslehurst's slot on BBC World News still features a mix of more traditional 'hard' business stories, but in a very unique, eccentric way!