Whilst I wouldn't go as far as cityprod in calling it dishonest, I think it's misjudged in tone. The referendum is far from some sort of joke and to market your coverage of a serious news story (coverage that in the event of a yes will be reporting on one of the most significant events in British history) with an attempt at a comical spoof is rather bizarre. If someone had made it privately as a youtube parody it would be great, but it's about context.