Simon Pitts new job is to do either one of these things:
*Slim down STV, push the share price down by getting rid of assets so ITV plc can buy STV plc.
*Put the channel at an all time low, so that when the Channel 3 License is up for tender ITV will go for it.
Either way he's an ITV man and STV will be no longer within the next 3 years.