OM
I hope the Beeb aren't going to spread this out across their networks as this new 'BBC' in the top-left corner will make everything boring. It's nice for every channel to have an identity, and this square with a random shape symbolising something (which is what every other channel is doing - Channel 5 - five rainbows, Channel 4 - blocks flying about everywhere) surely is not the way to go.
On the BBC iPlayer app in black and white, it looks like Pac-Man gone wrong. It's fun and colourful on the inside, but on the outside, this box does nothing for me. It's only been a year or two since BBC2 reverted back to their older style idents (which I still love) so if the BBC want to retain that continuity, they are going to have to SPEND MORE MONEY employing Red Bee Media to create another load of new idents. Is it worth it? In the long run, probably but if it could have saved a TV channel, I doubt it. Children are online so much more than adults when it comes to watching clips and shows, and the BBC have taken advantage of this but it might have sacrificed some of the things that they stand for.
New look CBBC
As soon as I saw an advert for the 'new look' CBBC, my heart sank. I know it's nice for contunuity from BBC3 and it was inevitable, especially because the 2014-2016 idents were awful in my opinion but this certainly is the start of EVERY channel looking EXACTLY THE SAME. I absolutely loved the old 2008-2012 idents (but it's probably as I have grown up with them) that I still watch clips of those idents. For me, then, my heart sank because of me being an ident Luddite.I hope the Beeb aren't going to spread this out across their networks as this new 'BBC' in the top-left corner will make everything boring. It's nice for every channel to have an identity, and this square with a random shape symbolising something (which is what every other channel is doing - Channel 5 - five rainbows, Channel 4 - blocks flying about everywhere) surely is not the way to go.
On the BBC iPlayer app in black and white, it looks like Pac-Man gone wrong. It's fun and colourful on the inside, but on the outside, this box does nothing for me. It's only been a year or two since BBC2 reverted back to their older style idents (which I still love) so if the BBC want to retain that continuity, they are going to have to SPEND MORE MONEY employing Red Bee Media to create another load of new idents. Is it worth it? In the long run, probably but if it could have saved a TV channel, I doubt it. Children are online so much more than adults when it comes to watching clips and shows, and the BBC have taken advantage of this but it might have sacrificed some of the things that they stand for.