NE
2nd November 2005: Last night saw the launch of the latest addition to the ITV family, ITV4. Across its TX hours (19:00-02:30) ITV4 averaged 335,000 viewers and a 3.23% share, and peaked with an audience of 1.2m viewers, making it the most successful digital channel launch to date.
Across the night ITV4 was the most popular digital channel, beating Sky One by 0.6 share points. The channel proved popular amongst the commercially important upmarket viewers taking a 5.1% share of ABC1 Men.
In peak (19:00-24:00) the channel averaged 447,000 viewers and a 3.32% share, the best peaktime share for a channel launch. By comparison More4 averaged a 1.61% share in peak on their launch night and Sky Three, which launched the day before ITV4, debuted with an 0.83% share in peak.
ITV4 launched with live coverage of the Champions League group match between Real Betis & Chelsea. The programme averaged 633,000 viewers and a 4.0% share, peaking at 1.2 million viewers at 21:35.
ITV 4
ITV4 launches as the most successful digital channel ever2nd November 2005: Last night saw the launch of the latest addition to the ITV family, ITV4. Across its TX hours (19:00-02:30) ITV4 averaged 335,000 viewers and a 3.23% share, and peaked with an audience of 1.2m viewers, making it the most successful digital channel launch to date.
Across the night ITV4 was the most popular digital channel, beating Sky One by 0.6 share points. The channel proved popular amongst the commercially important upmarket viewers taking a 5.1% share of ABC1 Men.
In peak (19:00-24:00) the channel averaged 447,000 viewers and a 3.32% share, the best peaktime share for a channel launch. By comparison More4 averaged a 1.61% share in peak on their launch night and Sky Three, which launched the day before ITV4, debuted with an 0.83% share in peak.
ITV4 launched with live coverage of the Champions League group match between Real Betis & Chelsea. The programme averaged 633,000 viewers and a 4.0% share, peaking at 1.2 million viewers at 21:35.