NJ

Neil Jones

A founding member since 23 December 2001


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Latest post in Challenge - June 2016 onwards

NJ
Neil Jones Founding member
I don't believe Gladiators used a sting initially, the Sky Original stings are relatively recent additions to presentation (there did use to be a black version and the more recent white version). That series of Gladiators was made in 2008 and only lasted a year.

They never used to put "I'm original look at me!" type stings on their new programming, that seemed to start at some point where Sky "revised" the prices for their packages and they suddenly felt the need to have to justify why we're charging you an extra whatever it was a month. Previously it was just to say "enable us to enhance your viewing" or some other bland corporate justification. Now most letters say we're increasing our prices by £2 a month or whatever but we're going to spend most of it making lots of shiny new "unmissable" content for you, oh and we've done this, that and the other as well in the meantime.
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Latest post

NJ
Neil Jones Founding member

Challenge - June 2016 onwards

I don't believe Gladiators used a sting initially, the Sky Original stings are relatively recent additions to presentation (there did use to be a black version and the more recent white version). That series of Gladiators was made in 2008 and only lasted a year.

They never used to put "I'm original look at me!" type stings on their new programming, that seemed to start at some point where Sky "revised" the prices for their packages and they suddenly felt the need to have to justify why we're charging you an extra whatever it was a month. Previously it was just to say "enable us to enhance your viewing" or some other bland corporate justification. Now most letters say we're increasing our prices by £2 a month or whatever but we're going to spend most of it making lots of shiny new "unmissable" content for you, oh and we've done this, that and the other as well in the meantime.

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NJ
Neil Jones Founding member

ITV presentation refresh in the New Year

For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?


I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.

I can hear the future conversations now… "We have ITV2, 3 and 4, but no ITV1. We call it ITV1, so why isn't it called ITV1?"


Hmm, 2019 ITV1.
2030 "Let's go back to ITV as ITV1 has failed".
2036 "I fancy ITV1 again."
2050 "Nah, ITV1 failed again, let's go back (again) to ITV."
2055 "ITV for our 100th birthday, let's go back to ITV1 next year."

Rinse and repeat.