Mark Boulton

GMTV (1993 - 2010)

At which point the name would probably be subtley amended to "GM ITV" - i.e. "Good Morning ITV" - if you notice, the new logo already looks like the right-hand edge of the M is forming an 'I' next to 'TV', and all they'd have to do is double-edge that line and you'd get... bingo - "GMITV".

The same breed of cleverness at play as in the 1993 HTV logo, whereby you could mask out part of it so it would look like "ITV" instead.