LivefromORL

MSNBC new graphics

I'd imagine there's something psychological about branding like the competition to seem familiar enough for people to tune in.

CNN International & Domestic

Completely agree with this! There’s something about Fred’s show that feels different and warm compared to the rest, despite having the WORST on air set. I think it’s the fact that everything is produced from Atlanta, outside the NY bubble, that just makes it easier to watch. It’s sad because Fred’s show hasn’t changed, the rest have. Even Brooke Baldwin is starting to feel out of place on daytime as shows have shifted focused and political presenters fill the schedule from 9a-2p and 4-7p. Another shame, since her two hours from Studio 7 always felt like a nice break in the schedule.