JF

JetixFann450

A member since 25 March 2013


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JetixFann450

Oneness on lockdown - new idents for BBC One

The idents that BBC One currently use are about as imaginative and creative as the FIFA 21 box art where images are just slapped onto either a white or black background and you call it a day to your boss where he ends up giving you a raise for making what appears to possibly be that you only spent literally 5-10 minutes designing the bloody thing. And then some idiot on some television forum then mocks your creation, telling you that what you've done was "lazy" and how they miss the balloon that flew across the UK, hell, they even miss the hippos going around in circles because that was more creative than slapping a bunch of moving images while slapping basically the BBC One logo that you found off of Google while what BBC Two has done was far creative and more budgetly spent than what you had done opening up Sony Vegas, Premiere Pro or some stupidly advanced editing software just for some bland and unoriginal identity.

*breathes*

Sorry, I just felt I needed to get that off my chest, but come on. We've been stuck with these idents for months, the whole Oneness idea we've been stuck with for nearly 4-5 years, surely the BBC's main television channel should at least TRY during the whole year instead of spending money on some fancy Christmas stuff that proves that Oneness can be done right with the right idea. (albeit, maybe bland at times?)

I understand the pandemic has prevented most of what the BBC were wanting to do, but why don't you develop those "Enjoy 2015" idents and create some animated imagery that ends up feeling more expressive and less tiring than basically slapping a tripod on some rock or ground while the people standing about don't do anything exciting, something that isn't just "Oops, it appears I've left this on record and not taken a photo- oh dear, the BBC want more of this?"
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JetixFann450

BBC: Square/Icon Rebrand 2019



I tried giving the 1 a bit of character. These are my results.

The first sting would probably be used for more sci-fi/fiction oriented programming. Second one could be used for dramas. Third one is for entertainment and light-hearted programming. Fourth one could be used for documentary programmes and fifth one is obviously for sports programming. I will make more stings for programming like comedy, food and nature but the idea is that you could make a 1 sting out of anything, really.