HA
Do they really want to become a streaming company? They have the technology (Bedrock, part of M6 in France, used for Salto in France and Videoland the Netherlands), but they haven't had much success yet for subscription-based services. And I doubt a shared brand would help, since TV content varies so much from country to country, and they wouldn't have a big library of TV shows and films.
International Presentation
The major change now is that RTL appears to want to become a streaming company. If they want a streaming service that is common for its five markets, with the same appeal as Netflix, then I suppose a common RTL brand is needed.
Do they really want to become a streaming company? They have the technology (Bedrock, part of M6 in France, used for Salto in France and Videoland the Netherlands), but they haven't had much success yet for subscription-based services. And I doubt a shared brand would help, since TV content varies so much from country to country, and they wouldn't have a big library of TV shows and films.