AS
So another set of local stations are set to rebrand, although interestingly this time it’s a “brand licensing agreement” instead of a buyout.
https://radiotoday.co.uk/2019/09/quidem-enters-brand-licensing-agreement-with-global/
Not too sure why they wouldn’t just sell these stations to Global because they surely lose all editorial control? 20/21 hours a day will come from London, plus all the journalists are being transferred to Global.
Obviously no idea how this works from a profit point of view, but it’s got to be attractive to both Global and the shareholders at Quidem!
https://radiotoday.co.uk/2019/09/quidem-enters-brand-licensing-agreement-with-global/
Not too sure why they wouldn’t just sell these stations to Global because they surely lose all editorial control? 20/21 hours a day will come from London, plus all the journalists are being transferred to Global.
Obviously no idea how this works from a profit point of view, but it’s got to be attractive to both Global and the shareholders at Quidem!