Good Morning Britain - 2015 Refresh/Tweaks

Couldn't agree more. It's a half hearted attempt at taking in BBC breakfast, 7 days a week and more news would win it for me.

GMB isn't exactly rating fantastically at the moment, so launching it at the weekend is the last thing they need to be doing. BBC Breakfast rates much lower than usual on Saturday and Sunday. A Saturday edition of GMB would only attract 300,000 viewers at most. Not cost effective for ITV at all.

Try - young adult, aged 26, who works for ITV as a network engineer.

In which case, stop slagging off your employer.

Or get back to how Good Morning Britain was on the first day - which was for a brief time a real serious competitor to BBC Breakfast - and stop listening to focus groups who only tell you what you want to hear.

Just because you work for ITV, you're not obliged to watch them (in your own time that is )

To be fair, he's entitled to an opinion - at no stage within his post about GMB did he state that he was employed by ITV.

We wouldn't want him to lose his job now, would we?

Although I agree with Aaron above it wouldn't be cost effective to make the move at the moment I do think there might be potential with a weekend edition from 8-9.25am (with CITV from 6-8am), especially on a Sunday where the MOTD pre-empts Breakfast on BBC1 and gives the BBC News Channel it's highest rating of the week.

I don't think it's so much about making it a 7-day a week service as I think normal viewers couldn't care less, but it's about giving it a chance to attract eyeballs to the show that it doesn't attract in the week and possibly convert them to weekday viewers over time.

Not for much longer.

True, it's his birthday on Tuesday I believe

GMB has a new political editor:
http://www.pressgazette.co.uk/former-sun-whitehall-editor-clodagh-higginson-joins-good-morning-britain-political-editor