LL
It was something to do with how the Granada Reports name has been engrained into the subconscious of the residents of Granadaland, in the same way I imagine "Calendar" is to Yorkshire folk. Granada was one of the more cherished regional identities, and I think somebody in charge felt it was sacrilegious to abandon the name completely in favour of "ITV News North West" or something.
It's odd that Granada retained the word Reports after the 2011 rebrand, considering that all (?) other ITV plc regions lost any words after the region name (such as Tonight or Live) at that time, despite such words also being long-standing parts of programme identities.
If the current name was resolutely just plain old "ITV News Granada" (i.e. actually sodding well in-line with other regions), then the desire/need to avoid clunkiness by breaking this up into "This is ITV News, you're watching Granada Reports" (or similar) wouldn't even arise.
Of course, at least one other region has since broken ranks with the supposed total consistently at some point after 2011 too (with the revival of the "Wales at 6" name, which therefore also warrants being broken up a la Granada).
If the current name was resolutely just plain old "ITV News Granada" (i.e. actually sodding well in-line with other regions), then the desire/need to avoid clunkiness by breaking this up into "This is ITV News, you're watching Granada Reports" (or similar) wouldn't even arise.
Of course, at least one other region has since broken ranks with the supposed total consistently at some point after 2011 too (with the revival of the "Wales at 6" name, which therefore also warrants being broken up a la Granada).
It was something to do with how the Granada Reports name has been engrained into the subconscious of the residents of Granadaland, in the same way I imagine "Calendar" is to Yorkshire folk. Granada was one of the more cherished regional identities, and I think somebody in charge felt it was sacrilegious to abandon the name completely in favour of "ITV News North West" or something.