Really don't get why broadcasters are using Periscope when they've got much better avenues of their own to put out such content.
I recently followed a tv station, WCAU aka NBC Philadelphia, and essentially since periscope came out they broadcast all the behind the scenes stuff during their morning show from 4-7AM. Recently they were doing stuff in the newsroom with the assignment editor but I'm not sure what's going on as he moved to a competing station. They eventually move to the studio but the anchors interact with everybody and they do trivia give always. I got a little keychain that came with and holds a pair of earbuds with their logo and their Telemundo sister station logo. Other people have gotten mugs, miniature versions of their helicopter and even a large throw blanket. It's just a way for viewers to interact with the talent and bring it closer to the community.
Don’t let anyone treat you like you’re a VO/SOT when you’re a PKG.