Well perhaps if you stopped sending 8 correspondents to 1 event, you might be able to afford it!
I imagine the increase in Sky's programming budget from 100 million to 500 million by Dawn Airey has had something to do with it, but that's a guess.
I expect the feeling is that having exclusive pictures of a plane crash at sea or ferry disaster hours before your competition would be worth it for a few extra pennies.
And, Sky News are running one news channel - not seperate news for four TV stations, seven national radio stations, as well as a website and 40 odd local radio stations.
And, Sky News are running one news channel - not seperate news for four TV stations, seven national radio stations, as well as a website and 40 odd local radio stations.
Hehehe ... stick that in yer pipe
If you think the radio stations are odd, you ought to have a look at the listeners.
- " I do think that to make sure that it is cost effective the Sky-copter will be also used by Sky Sports" -
I doubt this would work, because a scheduled use by Sky Sports is bound to clash with a random need by News to use it. Sharing between Sports News and Sky News only would work.
And, Sky News are running one news channel - not seperate news for four TV stations, seven national radio stations, as well as a website and 40 odd local radio stations.
Hehehe ... stick that in yer pipe
If you think the radio stations are odd, you ought to have a look at the listeners.
Still, at least they are doing SOMETHING - which sort of makes a change, when you consider that the channel has remained pretty much static since they adopted the crappy look in late 2001.