Bradby at Ten

Don't let any politician make your irony metre anything but 1 metre.

Unless, of course, we're talking about the Irony Lady.

So yesterday that article in the ES.

Last nights overnights:
BBC News at Ten: 4.7m
ITV News at Ten: 1.3m

Are you trying to suggest it failed? ES has such a small readership it would barely make a dent.

The standard says the revamp will be next week- "Next week the programme sees its title credits and famous bongs overhauled — “More of Big Ben’s face,” explains an ITV source, “a nod to the News at Ten of old, our heritage”. There will also be what Bradby calls a “refreshed set” — the catwalk backdrop for Peston and Stratton (who arrives next month), as well as Bradby’s existing “dynamic” team."

Whilst on the other hand the RadioTimes says- "there will be a new on-air look in spring".
Can someone confirm when the refresh will officially be introduced?

Considering Saved had just 1.25m at 9pm I'd call that NAT figure decent.

Having said that, I don't think even Bradby himself expected the refreshed News at Ten to dent the BBC's ratings on a poor night for ITV.

Going on the last refresh when ITV completely rebranded was in January 2013, so I'd hedge my bets on this coming Monday, not just for NaT but possibly ITV News in general.

Only 2.1m incl +1 for Monday night with a 5.1m lead in from Benidorm.

2m is a pretty standard rating for ITV News at Ten these days. The Evening News can get double that though.

Barely beating the ITV Lunchtime news... Which itself gets a third off the audience of the BBC News at one......Too funny!

As is your usual petty snideness.

No its lucky to come close to 2m most days, not including the days when it becomes News at When.