DT
I seriously doubt it cost thousands. It's been done in-house and will have cost next to nothing.
Though if it had been done externally, a few tens of thousands would of made it a more worthwhile rebrand than many others. Places, particularly shops, whose logo consists of just a word will spend tens of thousands for an agency to pick a font. I dread to think how much the new google logo cost. Also am I the only one who thinks that this logo has a resemblance to some of the BBC GEL Icons?
Whoever designed that stupid logo needs to hang their head in shame! I can't believe they spent £THOUSANDS on two lines and a exclamation mark!
Though if it had been done externally, a few tens of thousands would of made it a more worthwhile rebrand than many others. Places, particularly shops, whose logo consists of just a word will spend tens of thousands for an agency to pick a font. I dread to think how much the new google logo cost. Also am I the only one who thinks that this logo has a resemblance to some of the BBC GEL Icons?