GL
It looks like a classic example of something being a lot more fun to make for the people involved than the actual end product delivers.
That particular audio agency produces consistently mediocre work yet seems to be the BBC/Red Bee's go to agency for the last 5 years or so. Frustrating is the word.
If what they're saying is true about being given 24 hours, I think they did a pretty good job!
I was just going to add that amendment to my post! But it just sums up the ridiculousness of the whole thing.
Indeed, and whilst I get that they had a short time (which I don't blame Red Bee Media for), they have produced similar stuff without the time constraints. But yes, they should've been given more notice.
I can't unwatch that. Awful stuff, but like most Red Bee Media stuff (and other idents of their kind), the people who make them truly believe they have made something special and memorable. It's so frustrating.
It looks like a classic example of something being a lot more fun to make for the people involved than the actual end product delivers.
That particular audio agency produces consistently mediocre work yet seems to be the BBC/Red Bee's go to agency for the last 5 years or so. Frustrating is the word.
If what they're saying is true about being given 24 hours, I think they did a pretty good job!
I was just going to add that amendment to my post! But it just sums up the ridiculousness of the whole thing.
Indeed, and whilst I get that they had a short time (which I don't blame Red Bee Media for), they have produced similar stuff without the time constraints. But yes, they should've been given more notice.