PA
More features doesn't need to mean more complicated. And just because you don't need personalisation or "complications" does not mean others don't. Social media integration with shows would be a logical step in this generation of social media savvy TV viewers. Something as simple as an optional hashtag or 'what people are saying' section.
Personalisation is a great idea as well - you get your ITV account, follow your favourite shows, and get notified when new episodes are available. Keep a back log of Corrie episodes or a new drama series to binge watch when you're ready, and so on. Watch on any device. Start on computer, finish on smart phone. Sync between devices via ITV ID. Get recommended shows based on your viewing history. Monthly subscription (optional) for archive access/box sets/classic series and maybe even ad-free if they cost it properly.
If ITV were truly taking the VOD stuff seriously and being more astute about this method of consumption's growing popularity, they would seek not only to make an easy-to-use product, but one with real capabilities available. They're missing a trick not offering a subscription service with access to classic series like Cold Feet and so on.
The new service is still not even a patch on the BBC iPlayer or Netflix and for that reason, ITV are yet again missing the boat on delivering a compelling product that can serve as a viable alternative/established equal to linear TV. They are doing both the viewers and themselves a disservice, especially considering the wealth of old/classic content/series across drama, factual and more that could be available and monetised with ads.
Just my opinion, it's clear you don't agree and that's fine, but don't infer I'm being unreasonable in hoping ITV provides these features, as frankly they will eventually, and the time should be now.
That's nice.
However, I'm not arsed about social media integration, personalisation, and all those complications you list. I can watch last week's X Factor, it looks fine on my iPad or on the telly, and despite what you seem to think, it's *really* easy to use. And whilst technically all the things you list would be impressive, their target audience is my mum wanting to watch Emmerdale, and I'm not sure it's in their interest to make it any more complicated than it needs to be.
However, I'm not arsed about social media integration, personalisation, and all those complications you list. I can watch last week's X Factor, it looks fine on my iPad or on the telly, and despite what you seem to think, it's *really* easy to use. And whilst technically all the things you list would be impressive, their target audience is my mum wanting to watch Emmerdale, and I'm not sure it's in their interest to make it any more complicated than it needs to be.
More features doesn't need to mean more complicated. And just because you don't need personalisation or "complications" does not mean others don't. Social media integration with shows would be a logical step in this generation of social media savvy TV viewers. Something as simple as an optional hashtag or 'what people are saying' section.
Personalisation is a great idea as well - you get your ITV account, follow your favourite shows, and get notified when new episodes are available. Keep a back log of Corrie episodes or a new drama series to binge watch when you're ready, and so on. Watch on any device. Start on computer, finish on smart phone. Sync between devices via ITV ID. Get recommended shows based on your viewing history. Monthly subscription (optional) for archive access/box sets/classic series and maybe even ad-free if they cost it properly.
If ITV were truly taking the VOD stuff seriously and being more astute about this method of consumption's growing popularity, they would seek not only to make an easy-to-use product, but one with real capabilities available. They're missing a trick not offering a subscription service with access to classic series like Cold Feet and so on.
The new service is still not even a patch on the BBC iPlayer or Netflix and for that reason, ITV are yet again missing the boat on delivering a compelling product that can serve as a viable alternative/established equal to linear TV. They are doing both the viewers and themselves a disservice, especially considering the wealth of old/classic content/series across drama, factual and more that could be available and monetised with ads.
Just my opinion, it's clear you don't agree and that's fine, but don't infer I'm being unreasonable in hoping ITV provides these features, as frankly they will eventually, and the time should be now.
Last edited by pad on 20 October 2015 6:39pm - 2 times in total