Bradby at Ten

We get it... you like it while most others don't.


Perhaps a discussion of its specific, editorial and/or presentational merits and/or flaws would be more productive than: "It's the worst thing to be broadcast since Keith Chegwin's Naked Jungle" vs. "No, it isn't, and by the way have you heard Tom Bradby is the new Jesus?"

I think people take time to adapt to new styles, formats. I love it when the news gets a new look and approach it's essential for staying relevant

Yeah, because the news is just not relevant enough.

"There's genocide going on in Myanmar, but even worse, [insert name of channel here] hasn't changed their graphics font in four years!"


Honestly, I despair!

I've no recollection of hearing any mention of Myanmar on News at Ten in Tom's time as its main presenter.

That wasn't what I was saying, but I think you may have (perhaps inadvertently) proven other people's point for them.

Just because the news is relevant, it doesn't guarantee viewers if the presentation isn't. For example, doing it 70s style in front of a plain, beige backdrop wouldn't be relevant now. Stylistics do matter.

Most people genuinely do not care what the news looks like. I know it's said on here all time but it is the content that matters. People will still watch the news if they don't like the presentation.

Precisely. I say this with all due respect to my friends at ITV (though I suspect they'd admit it's a fair cop), that while their "NCP car park" era a couple of years ago left a lot to be desired presentationally, if you polled the whole audience, the percentage of people who'd say they didn't watch ITV specifically because of it would be in the low single digits at best.

Whilst I agree with a lot of your argument here, Skygeek, I do think that that last point is irrelevant. I think the fact people would not 'say' they didn't watch ITV because of the set does not mean that, subconsciously, unknowingly, they did not go elsewhere because their overall perception of the service was negative.

It's much like I might not 'say' that I do not shop at my local Morrisons because I'm not a fan of its decor - but, without me realising it, it's not my first choice of supermarket because it feels tired and dingy, despite it being significantly cheaper than the brighter, fresher M&S.

Fair point. See... people differing viewpoints CAN productively converse!

Then what was your point?