ITV News

I don't need to explain anything, it's fact. It operated at ITN from 1955 until 1999 during which time established itself as a leading news broadcaster. Things changed in the 90's and for the worse, the final straw coming when ITN was removed from all shows.

So, going back to my opening sentence of my first post - No Bradby won't turn around the fortunes of the bulletin. That ship has sailed.

I think (as with most things), the ITV/ITN distinction doesn't even mean anything to Joe Public -

This change is just another nail in the coffin for ITN or ITV News as it's known these days. The meddling from the suits above has failed time and time again, the biggest failing of all to remove the branding that was ITN and resigning it to the end board of each bulletin.

I'm 42, I grew up with staple news brands such as BBC, ITN, ABC, CBS, NBC, CNN, with lastly who SKY arrived late to the game. The audience 'trust' these brands based on their ability to tell the story. Back then it was just one bulletin that was tuned into usually in the evening, and so shows such as NBC Nightly News, CBS Evening News, ABC World News Tonight, ITN News at Ten, BBC News period drew huge audiences Generation after generation tuned in to these shows, all based on trust and inherited knowledge. The brand ITV doesn't entice 'trust'. Watered down, brain mush nonsense channel with no newsworthiness at all, and as a result the bulletins ITN produce have suffered.

There is no going back to the glory days of ITN when the there is no brand. ITV News is not a trusted brand worldwide. When CNN carry ITV news reports, they are always credited with ITN, in the UK it's ITV News.

Tom Brady will become yet another failure of a channel that lost its path years ago. When will the bigwigs learn, and especially those at ITV. NEVER EVER assume a name will save the day. Need I mention GMB, DB, NAT (when Trevor came back). It's not names we want, it's the products/brands we trust.

Rebrand ITV to ITI. INDEPENDENT TELEVISION IRRELEVANCE


Rant over.

I agree, and the name ITN does carry far more kudos. Though it's worth noting that 'ITV' as a brand is only something used in recent decades. Back in the 50s and 60s, it was never used, instead it was only the name of your ITV contractor that was used on air, so the on air name 'ITN' really was the only option.

I suspect that UTV and STV might prefer the use of ITN rather than ITV News branding ?

Many people my age (51) and above often refer to the news on ITV as 'ITN', but don't worry we'll
all be dead and buried in the next 30 years or so.