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Channel 4 rebrand - September 2015

Split from Channel 4 (September 2015)

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MF
Mad_Frank
I think we have yet to see the new ident.
LL
London Lite Founding member
No SD DOG still, Channel 4 have resisted!
TV
TVMan
* A still of the clock ident taken from the web stream
VM
VMPhil
The 'clock' reminded me a lot of 4seven's presentation.
BR
Brekkie
If the idents and presentation all use the broken blocks they'd have probably been better off tweaking the 3D logo rather than reintroducing the flat logo.
RD
rdd Founding member
The new logo is just the original logo in a single colour, isn't it?
PA
PATV Scunthorpe
rdd posted:
The new logo is just the original logo in a single colour, isn't it?


No the colours of the blocks and background change every second or two
IN
Interceptor
rdd posted:
The new logo is just the original logo in a single colour, isn't it?

No. The bars are thinner and there is more spacing.
AG
AxG
rdd posted:
The new logo is just the original logo in a single colour, isn't it?

Well this 'new' logo uses thinner blocks.
JO
Jonny
Colour me optimistically intrigued...
VM
VMPhil
Who's placing bets that ManvsMachine were behind this?
DB
dbl
mdtauk posted:
Maybe I am looking at it weirdly, but its almost as if there is a blending mode applied to the 4HD dog, and not just a simple opacity?

I see what you mean, its almost trying to be incognito but still visible.

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