The Newsroom

Sky News 2015 new look

Split from Sky News presentation. Including election (May 2015)

This site closed in March 2021 and is now a read-only archive
JD
JD16
AJ posted:
My only issue with the new design is that the programmes have lost what little identity they had.


I disagree, Sunrise has at last got its own title card, something that's been missing for years.
AJ
AJ
JD16 posted:
AJ posted:
My only issue with the new design is that the programmes have lost what little identity they had.


I disagree, Sunrise has at last got its own title card, something that's been missing for years.


My point is that all of the programmes have the same white/blue title card, and it makes it all very generic.
JD
JD16
AJ posted:
JD16 posted:
AJ posted:
My only issue with the new design is that the programmes have lost what little identity they had.


I disagree, Sunrise has at last got its own title card, something that's been missing for years.


My point is that all of the programmes have the same white/blue title card, and it makes it all very generic.


Yes, just like BBC News Channel and ITV News regional programmes. Maybe it's a brand initiative?
EM
EastMediaWatcher
Even if the straps were blue on Sunrise, Ian King Live and Sky News tonight it would be nice

It's weird to have the blue title card, and the blue strap at the start then return to red.
AJ
AJ
JD16 posted:

Yes, just like BBC News Channel and ITV News regional programmes. Maybe it's a brand initiative?


Of course. The BBC (conveniently forgetting Newsnight and Marr and Sunday Politics) and ITV have the same titles for everything, so Sky MUST follow suit.
JD
JD16
AJ posted:
JD16 posted:

Yes, just like BBC News Channel and ITV News regional programmes. Maybe it's a brand initiative?


Of course. The BBC (conveniently forgetting Newsnight and Marr and Sunday Politics) and ITV have the same titles for everything, so Sky MUST follow suit.


Sky used to be the leader in news presentation, now it's the trailer.
AJ
AJ
JD16 posted:
Sky used to be the leader in news presentation, now it's the trailer.


So obviously Sky need to copy them. No need to be different in any way whatsoever. Rolling Eyes
LL
Larry the Loafer
I see they're still giving prominence to an interviewee's title rather than their name. That's never sat easy with me.

TV Forum User
Larry The Loafer
MD
mdtauk
Larry the Loafer posted:
I see they're still giving prominence to an interviewee's title rather than their name. That's never sat easy with me.

TV Forum User
Larry The Loafer


To Sky News, what you are and what you do, seems to be more important than who you are.
NG
noggin Founding member
mdtauk posted:
Larry the Loafer posted:
I see they're still giving prominence to an interviewee's title rather than their name. That's never sat easy with me.

TV Forum User
Larry The Loafer


To Sky News, what you are and what you do, seems to be more important than who you are.


Classic newespaper (tabloid?) writing style though. "Mother of three, Jane Smith, said..." "Hospital Consultant, Professor John Smith, announced"
JD
JD16
AJ posted:
JD16 posted:
Sky used to be the leader in news presentation, now it's the trailer.


So obviously Sky need to copy them. No need to be different in any way whatsoever. Rolling Eyes


They are different though? They have a unique TOTH sequence.

Personally, I'd go one step further and drop the website promo at the TOTH, as that looks poor and introduce a more dynamic soundtrack, something they've not had since 2010.
HB
HarryB
Take a look at the portfolio of the design of Decision Time's graphics

https://www.behance.net/gallery/26113977/Sky-News-Decision-Time-2015
https://www.behance.net/gallery/26160943/General-Election-2015
Last edited by HarryB on 14 May 2015 9:31pm

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