They appear to be winter themed, so I wonder if it's just for January (the first ident had "sale" in it), or perhaps, a brand new ident package that changes seasonly, a la ITV?
Pretty cheap looking. Looks like they had no ambition and few ideas. Complete constrast to the quality of Christmas. The birds on the seed table look like clip art.
No circles form up or signature theme music though, they're nice enough but not very BBC One bar stuff in a circle. Anyway here's "Birds" as I'm calling if for those that missed it.