This is, quite frankly, appalling. Either a terribly recreated BBC logo or one that has been squashed horribly (by the way the BBC Blocks aren't square). Some horribly chosen colours with a number in them and a BBC News logo which is quite honestly the worst mock I have seen in months, a clip art globe? Why? with News in separate blocks but the 'W' has been squashed and just looks odd.
If I were to use my five point criteria:
- None at all, this could take less than 5 minutes in PowerPoint the hardest part being the Google search for the globe.
- Not applicable here.
- No - it looks like someone has murdered the great BBC brand and that 'W'.
- Look for people who are 'rebranding' the BBC you have to complete a full list of logos for all the channels, departments, websites etc. and this gives me a selection of 6 poorly made BBC logos with absolutely no explanation of how this brand would work online/on screen/anywhere else.
- Would the BBC ever decide to put these on air?
Seeing as I can only give the numbers 1-5/5 it'll have to be 1, but as it has taken me longer to write this than to make your mock I would ideally like to give it 0/5.