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Good Morning Britain - confirmed

Susanna Reid to join revamped ITV breakfast show (March 2014)

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NJ
news junkie
bilky asko posted:
What are the rules on having graphic overlays on adverts?


I'm not entirely sure but it might fall into these rules from OFCOM

Quote:
General rules
Note:
Rules 9.1 to 9.5 apply to all commercial references included within television programming. They reflect the fact that the inclusion of commercial references in television programming creates a particular risk that the key principles may be, or appear to be, undermined.
9.1 Broadcasters must maintain independent editorial control over programming.
9.2 Broadcasters must ensure that editorial content is distinct from advertising.
Note:
For the definition of "advertising", see Ofcom's Code on the scheduling of television advertising ("COSTA").


Particularly, 9.2 and perhaps 9.1

SOURCE: http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/commercial-references-television/
BR
Brekkie
C4 had a phase of doing it for something a couple of years ago - can't quite recall what it was.

I suspect though the effort versus reward means it's unlikely to happen for GMB - certainly at a regional level. Ads aren't the reason they're losing to Breakfast - it's the bit between the ads which have been the problem. Indeed I'd have thought giving viewers time to do something other than watch the show is quite advantageous in the mornings.
WH
Whataday Founding member
bilky asko posted:
What are the rules on having graphic overlays on adverts?


L!VE TV got into trouble with the ITC once because their logo overlaid on top of some small print, and they were only ordered to make sure it didn't happen again. They redesigned their DOG and continued to have one during ad breaks.
TR
trivialmatters
Brekkie posted:
Ads aren't the reason they're losing to Breakfast - it's the bit between the ads which have been the problem.


I'm sure the ad breaks play a part. Perhaps there were too many, but the 'dip in' format of a breakfast show just doesn't lend itself to 3 or 4 ad breaks an hour.

I think having the ticker and graphics underneath the adverts would actually be very, very sensible for Good Morning Britain.
HJ
HJL
If they don't acknowledge adverts in the way that prime time Live TV does, but instead act in the way Sky Sports News, and Im sure Sky news do, by going to regular, short breaks the programme is more likely to run smoothly, compared to Daybreak, IMO. There would be no need to continue graphics throughout the ad breaks, which whilst it would be a nice touch, is probably a lot of hassle as Brekkie has already said!
BR
Brekkie
trivialmatters posted:
Brekkie posted:
Ads aren't the reason they're losing to Breakfast - it's the bit between the ads which have been the problem.


I'm sure the ad breaks play a part. Perhaps there were too many, but the 'dip in' format of a breakfast show just doesn't lend itself to 3 or 4 ad breaks an hour.

I think having the ticker and graphics underneath the adverts would actually be very, very sensible for Good Morning Britain.

It all depends on the content. The frequency of ads never bothered me on The Big Breakfast as they were effectively just part of the running order - and always in between features rather than interupting them. And everyone seems to say ITV should be looking to the US or Australia to see how to do a breakfast show - well they both cope perfectly fine with far more than 3-4 breaks an hour.
AS
ASO
HenryL96 posted:
If they don't acknowledge adverts in the way that prime time Live TV does, but instead act in the way Sky Sports News, and Im sure Sky news do, by going to regular, short breaks the programme is more likely to run smoothly, compared to Daybreak, IMO. There would be no need to continue graphics throughout the ad breaks, which whilst it would be a nice touch, is probably a lot of hassle as Brekkie has already said!

It's not about it being a nice touch, it's quite important I think. If (like me) you're rushing around different rooms in the morning, and you need to know what the time is all of the time, then I think it is really important to have a clock at all times and - to an extent - a ticker.
TW
tweedledum
Am I right in saying that adverts on Sky Sports News will be cheaper, because it's not full screen?
HJ
HJL
ASO posted:
HenryL96 posted:
If they don't acknowledge adverts in the way that prime time Live TV does, but instead act in the way Sky Sports News, and Im sure Sky news do, by going to regular, short breaks the programme is more likely to run smoothly, compared to Daybreak, IMO. There would be no need to continue graphics throughout the ad breaks, which whilst it would be a nice touch, is probably a lot of hassle as Brekkie has already said!

It's not about it being a nice touch, it's quite important I think. If (like me) you're rushing around different rooms in the morning, and you need to know what the time is all of the time, then I think it is really important to have a clock at all times and - to an extent - a ticker.


Most people wear a watch, and have a clock near the TV, theres no need to have it on during breaks. It would probably take time and money, that is unnecessary, and won't in the short or long term attract new viewers!
WA
watchingtv
As per post further back we know the first ad break is scheduled at 06:55 and its 210sec long.
AS
ASO
tweedledum posted:
Am I right in saying that adverts on Sky Sports News will be cheaper, because it's not full screen?

Please do correct me if I'm wrong, but I really don't see why it would make a difference. Confused
GM
Gary McEwan
Am I right in thinking though that even though the US have 3 or 4 breaks an hour, they are shorter in length than the UK breaks?

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