London Live

The current issue of Private Eye also raised concerns about Comux and it's parent company Canis Media.

Returning to Stefano, he had no previous experience in broadcasting and is probably more known for his editorship of 'i' and thelondonpaper, the latter also used threadbare news to fill the title, yet was applauded for it and actually was a decent freesheet. However print and television are completely different.

Text doesn't do very well at conveying nuance - my apologies.

Tweets from Stefano Hatfield this evening, like many at London Live is living in a media bubble.

I see my news is out. Am leaving wonderful #ESIMedia for yet another launch elsewhere. Hope to be able to announce v soon. #startupjunkie

— Stefano Hatfield (@stefanohat) April 25, 2014

Been asked to write @metronewyork 10th anniv piece. All said it wouldn't last, ditto @theipaper. @LondonLive will be huge success #startups

— Stefano Hatfield (@stefanohat) April 25, 2014

Pt1: 8yrs ago #NRS said no-one reading @thelondonpaper cos they asked door to door in 'burbs evenings when all reading 500k copies on tube.

— Stefano Hatfield (@stefanohat) April 25, 2014

Pt2: Now #BARB must find way of measuring local TV cos social media eg @TwitterUK tells us who watches what better than 6 panel households

— Stefano Hatfield (@stefanohat) April 25, 2014

After 3 weeks NO-ONE said @theipaper would work. Typical kneejerk conservative media. Now thriving under @olyduff and @jonesrhodri #startups

— Stefano Hatfield (@stefanohat) April 25, 2014

Under @mrevgenylebedev & @AOMullins @ESIMedia is dynamic company: taking @EveningStandard free, launching @theipaper & @LondonLive #startups

— Stefano Hatfield (@stefanohat) April 25, 2014

.@ArtisticLeader @theipaper @olyduff @jonesrhodri thank you. Many people did but we knew that from social media not trad media measurement

— Stefano Hatfield (@stefanohat) April 25, 2014

I suspect most licence fee payers would rather the £25m be used to strengthen the BBC's own services rather than prop up unprofitable commercial services.

Incredibly deluded, I remember Kelvin MacKenzie used to blame the radio ratings board Rajar for his crap ratings when he ran TalkSport. Another newspaperman who hadn't a clue about television or radio.
Anyway a huge chunk of the actual tweets about London Live are from their own employees and their friends. It's supposed big hit 'DRAG QUEENS of London' has less than 600 followers

The irony in one of Hatfield's tweets is that he complained the NRS didn't take into account his newspaper readers weren't measured in the suburbs, yet doesn't grasp that the tv channel should have been targeted at those who live in places like Croydon and Enfield who have the time to watch the channel instead of a demographic who are too busy being hip outside than watching tv.

A pro LL blog from The Media Briefing.

http://www.themediabriefing.com/article/london-live-tv-station-results-channel-barb

Some interesting facts that LL has more viewers on Sky than on Freeview.

So they claim it's doing better than S4C - though the top ten for S4C does out rate that of London Live. Maybe S4C is a good benchmark as it's the only "regional" channel we get ratings for - but considering London Live has a far bigger potential audience ultimately it should be comfortably outrating and hitting 100,000 regularly during primetime.

"It's not possible to know if people aren't watching the station because they don't want to, or because they haven't retuned yet, so the figures could pick up in the coming months."

I think the phrase is 'dream on'

The EPG says "Best of London Go", break-bumper says "London Go Extra". Which is it then?

Indeed and aren't those reach figures mainly due to their EPG slot? Isn't that a 1 minute figure?

They've also taken Mullins's quote about 30k watching Drag Queens of London online as gospel. I wonder what connection 'The Media Briefing' has to London Live? Roy Greenslade also had access to Andrew Mullins as he also freelances for the Standard as a media columnist.