London Live: announce News presenters - Page 50 - Post 913025

JC

JonathanC 24 April 2014 11:39am

Ratings not looking good so far. Some shows getting so few viewers they have a BARB rating of 0.

Quote:

* London Live’s Breakfast Show, Wake Up London, broadcasts for three hours each morning. It has scored an average of 2,400 viewers.

* Wake Up London’s highest rating for a full hour was from 8am until 9am on April 2, when it had 15,100 viewers.

* On eight occasions, Wake Up London has broadcast for a full hour to no measurable audience – a Barb score of zero viewers.

* At 6.30pm, London Live broadcasts a 30-minute live show about going out in the capital, called London Go. It has averaged 5,600 viewers.

* London Go’s highest rating was 38,000 viewers, on launch night; its lowest, on three occasions, 300 viewers.

* At 7.00pm comes a one-hour topical discussion program called Not The One Show. It has averaged 4,000 viewers.

* Not The One Show also scored its highest rating on launch night, with 20,900 viewers. Its lowest figure (on Easter Monday) was 200 viewers.

http://www.forbes.com/sites/neilmidgley/2014/04/24/london-lives-disastrous-ratings-2400-watch-breakfast-show-in-city-of-9million/?utm_source=dlvr.it&utm_medium=twitter

ST

stuartfanning 24 April 2014 11:40am

From US Business magazine Forbes:

http://www.forbes.com/sites/neilmidgley/2014/04/24/london-lives-disastrous-ratings-2400-watch-breakfast-show-in-city-of-9million/

And from Guido Fawkes

http://order-order.com/2014/04/24/on-8-occasions-since-launch-london-live-has-had-0-viewers/

Last edited by stuartfanning on 24 April 2014 11:51am

LL

London Lite Founding member 24 April 2014 11:54am

It only reaffirms that London Live's news and current affairs output is in need of an urgent revamp. They've completely cocked up their flagship output.

BA

bazinga 24 April 2014 12:45pm

I was going to post the link from Twitter on this, but i see it's already been posted. Ratings plumiting to 200 people in London is truly disastrous, the channel seriously needs to heavily invest in news, do they have any correspondents on the ground each day? if so, they need more, drop the gimic of what is 'not the one show', provide proper news bulletins through the day. I'm really dissapointed by their output, even only seeing it once!

LL

London Lite Founding member 24 April 2014 12:58pm

200 viewers for the edition of Not the One Show where a guest did her party trick on a topical programme.

I was surprised that LL decided to do any form of news and current affairs on Good Friday and Easter Monday, considering that the BBC and ITV reduced theirs as per usual.

GO

gottago 24 April 2014 8:24pm

To be honest I'm surprised Not The One Show has managed to hit as many as 200 people. It certainly deserves no more than zero. Not The One Show is probably the one show that makes you want to watch The One Show.

NG

noggin Founding member 24 April 2014 8:39pm

Bic Basher posted:

It only reaffirms that London Live's news and current affairs output is in need of an urgent revamp. They've completely cocked up their flagship output.

I think the issue is that they don't see it as their flagship do they? If they did they would put some of it on-air when people could watch (i.e. after 8pm?)

JC

JonathanC 24 April 2014 8:58pm

They're focussing on entertainment being the hook, aren't they? Hence the Drag Queens series tonight, that's supposed to be a big thing for them.

I can see why - you need those as your big flagship programmes to get attention. I don't think news is what will make people go "ooh, I'll watch this channel, there's a half hour bulletin!". They've always said they're being big on entertainment. That's not to say the news doesn't matter, and that it doesn't need help and a new look, because it definitely does.

If you're going for young people, I think you have to consider current affairs in a different way than just the bulletins. One off docs seem to be working for BBC Three, VICE do a load of great stuff on individual topics, maybe it's in remit like Newsbeat is doing... plus they seem to need a bit of edge. Like, any edge at all would be good right now it seems.

MO

Mouseboy33 24 April 2014 9:10pm

They may have squandered the opportunity to make a big impact on the London market. "First impressions" and all that....
They should have maybe gone for a news/entertainment hybrid channel. Several hours of news in the daypart and early evening rush. Primetime entertainment and a 10pm wrap-up news broadcast.
Canada's independent CHCH built a successful model. From 4am-7pm they are a news channel. Primetime consists of syndicated dramas,comedies, movies. News returns in the evenings at 6pm and 11pm.
The owners of CHCH, ChannelZero was previously a bidder (Metro8) for several UK local tv licenses.

http://www.chch.com/
Look at the full schedule http://www.chch.com/schedule/
http://www.fullmentaljacket.com/work/chch_news/chch_news_8.jpg

LL

London Lite Founding member 24 April 2014 9:20pm

If LL's 'news' bulletins were anything like Newsbeat, I doubt they'd be any cause for concern. However their application which awarded ESTV the contract for the local licence is to provide 5.5 hours per weekday of news and current affairs.

So far out of the 5.5 hours on there's a tokentistic amount during Wake Up London where it appears the bulk of their tiny resources are being utilised, a headline round up during Headline London, nothing during Power Lunch with most during Not the One Show which has a headline round-up, The Big Question and a quirky local newspaper review, which leaves the majority of shows being padded using panelists and the interview on Power Lunch.

There's also the hourly headline updates, which Ofcom approved LL's request to not be obliged to provide, which is one or two stories if you're lucky with a poor weather summary with a shot of Tower Bridge with no graphics. If anything, they applied for the wrong requirement to be removed. 5.5 hours is clearly too much for such a small outfit to provide when if anything they should be providing 4 hours per day. A breakfast show, 30 mins at lunch and peak which is still considerably more than Estuary and Mustard TV are providing.

LL

London Lite Founding member 24 April 2014 10:08pm

Roy Greenslade puts his view across and gets a quote from London Live's MD Andrew Mullins.

http://www.theguardian.com/media/greenslade/2014/apr/24/london-live-tvratings

Points Mullins puts across.

Quote:

1. When you aggregate all viewing, from our own parallel surveys, we think Barb may be under-recording our viewing numbers by at least half. We believe over 1m people viewed the channel last week.

2. When you look at the programme-by-programme level, we have more concerns with Barb. Numbers vary wildly by programme so very little makes sense.

3. Some programmes have cut through on Barb. Drag Queens delivered a pretty good Barb audience but even that, I believe, was under-recorded given that it trended No 1 on Twitter in London and 30,000 watched online via LondonLive.co.uk.

4. The numbers for awareness, consideration, viewing and repeat viewing intention are all rising. More people are saying they are prepared to recommend to a friend to watch the channel.

5. As for news programming, Not The One Show is the No 1 most viewed programme on London Live, Headline London the fourth most, Wake Up London the seventh most, and London Go the 11th (out of 24 shows we researched).

He concludes: "We're far from the finished article. We are finding this very tough. We are learning every day. We know we can do a lot better in certain areas and we very much intend to do so." And he reminds us, "we're only three weeks old."

BR

Brekkie 24 April 2014 10:32pm

So their solution is to simply blame BARB. Even if they are wrong, they're wrong for their rival channels too and ultimately it's a comparable sample.

And Twitter trends mean nothing when it comes to ratings - the BRITs broke records this year for activity on Twitter but then came in with the lowest rating in years.