TV Home Forum

Good Morning Britain - confirmed

Susanna Reid to join revamped ITV breakfast show (March 2014)

This site closed in March 2021 and is now a read-only archive
DO
dosxuk
Whataday posted:
I know what integration means, but it was implied that it would have a look along the lines of ITV News.


Was it? IIRC most of the ITV News speculation was based around the job advert for the "ITV News ticker".
VM
VMPhil
reubz posted:
The colours of the cushions in the group photo certainly hint towards ITV News' colour palette.

I highly doubt anything in the promo shots relates to how the show will look.
TH
thisiscnn
Due to the curve on the right hand side of the logo, do you think the DOG will be on the right hand side of the screen? I just think it will look weird on the left.
VM
VMPhil
From Broadcast, bolded the most important/new (IMO) information:

Quote:
ITV will launch new breakfast brand Good Morning Britain next week with a greater focus on news than the ill-fated Daybreak.

The commercial broadcaster’s latest effort to win back viewers in the breakfast battleground will begin on Monday 28 April, when Daybreak will be laid to rest after three-and-a-half years.

Good Morning Britain will be hosted by Susana Reid, ITV’s high-profile signing from BBC Breakfast, and former GMTV host Ben Shephard. ITV has also poached Sky News’ Sunrise presenter Charlotte Hawkins and Sean Fletcher, a regular anchor for Sky Sports News.

The show has been ITV director of daytime Helen Warner’s main focus since she joined the broadcaster nine months ago. She has overseen an extensive piece of research on breakfast viewing habits and found that audiences demand more news than is currently delivered by Daybreak.

Warner is refocusing all of ITV’s daytime brands, including This Morning and Loose Women, and Good Morning Britain - which is edited by former ITV factual commissioner Neil Thompson - will provide viewers with a topical fix, including more local news.

Daybreak’s Matt Barbet-fronted 6am News Hour will be ditched and the entire 150-minute show will be governed by the morning’s headlines. Local news bulletins will also be increased and live-linked from the London studio. Furthermore, Daybreak’s competition spots will be taken out on the road by Andi Peters in the new show.

“Obviously our aim is to grow the audience; we wouldn’t be doing it if we weren’t hoping to grow the audience. But we’re in it for the long game,” Warner told Broadcast.

“ITV will always be in breakfast, as it should be. It definitely doesn’t feel like the last-chance saloon. It’s really exciting for everybody.”


http://www.broadcastnow.co.uk/news/broadcasters/itv-prepares-for-good-morning-britain/5070855.article?blocktitle=LATEST-NEWS&contentID=870
Rijowhi and owainshenton gave kudos
AS
ASO
owain.98 posted:
Good Morning Great Britain (GMGB) is what they could've called it, sounds like GMTV, haha!

Somebody already made that point, pages, and pages ago...
OW
owainshenton
VMPhil posted:
From Broadcast, bolded the most important/new (IMO) information:

Quote:
ITV will launch new breakfast brand Good Morning Britain next week with a greater focus on news than the ill-fated Daybreak.

The commercial broadcaster’s latest effort to win back viewers in the breakfast battleground will begin on Monday 28 April, when Daybreak will be laid to rest after three-and-a-half years.

Good Morning Britain will be hosted by Susana Reid, ITV’s high-profile signing from BBC Breakfast, and former GMTV host Ben Shephard. ITV has also poached Sky News’ Sunrise presenter Charlotte Hawkins and Sean Fletcher, a regular anchor for Sky Sports News.

The show has been ITV director of daytime Helen Warner’s main focus since she joined the broadcaster nine months ago. She has overseen an extensive piece of research on breakfast viewing habits and found that audiences demand more news than is currently delivered by Daybreak.

Warner is refocusing all of ITV’s daytime brands, including This Morning and Loose Women, and Good Morning Britain - which is edited by former ITV factual commissioner Neil Thompson - will provide viewers with a topical fix, including more local news.

Daybreak’s Matt Barbet-fronted 6am News Hour will be ditched and the entire 150-minute show will be governed by the morning’s headlines. Local news bulletins will also be increased and live-linked from the London studio. Furthermore, Daybreak’s competition spots will be taken out on the road by Andi Peters in the new show.

“Obviously our aim is to grow the audience; we wouldn’t be doing it if we weren’t hoping to grow the audience. But we’re in it for the long game,” Warner told Broadcast.

“ITV will always be in breakfast, as it should be. It definitely doesn’t feel like the last-chance saloon. It’s really exciting for everybody.”


http://www.broadcastnow.co.uk/news/broadcasters/itv-prepares-for-good-morning-britain/5070855.article?blocktitle=LATEST-NEWS&contentID=870

I don't get the competition bit, can anyone explain that to me?
RO
rob Founding member
owain.98 posted:
I don't get the competition bit, can anyone explain that to me?


Andi Peters will be doing the competition bits whilst out on location. Simples...
LL
London Lite Founding member
So basically we're getting a more newsy ITV breakfast programme, in exchange for this, they'll continue the revenue earning competition slots live.

I suspect what we'll see is 60/40% skewed towards news, while keeping slots free for a celeb/soapstar interview between the news features.
MA
mark Founding member
I'm intrigued as to what the bit about local bulletins being 'live-linked from the London studio' is meant to mean.

A presenter saying "now here's the news where you live" isn't exactly new, so I can only assume it means something else.
LL
London Lite Founding member
mark posted:
I'm intrigued as to what the bit about local bulletins being 'live-linked from the London studio' is meant to mean.

A presenter saying "now here's the news where you live" isn't exactly new, so I can only assume it means something else.


Maybe a split screen two-way? The regions would opt-in just before the presenter hands over, so you'd have the network presenter in one and the regional presenter in another. The same at the end of the bulletin.
FA
fanoftv
mark posted:
I'm intrigued as to what the bit about local bulletins being 'live-linked from the London studio' is meant to mean.

A presenter saying "now here's the news where you live" isn't exactly new, so I can only assume it means something else.


A big screen with them all lined up smiling before the hand over alas something from Eurovision. Or maybe utilise the regions and go around them giving the main local headline from each region, like they used to do on the itv news channel.
DO
dosxuk
mark posted:
I'm intrigued as to what the bit about local bulletins being 'live-linked from the London studio' is meant to mean.


I wonder if it'll last as long as the live weather feeds from around the country that Daybreak v1 introduced?

Newer posts